Set Fashion Free is an innovative, young and dynamic voluntary organisation, it is the place where young people come in order to develop their creativity, entrepreneurial skills, find value in their culture and heritage and develop a positive sense of identity. This is to challenge negative stereotypes, reduce the probability of under achievement and address the limited choices and disadvantage for young people in Black African and Caribbean communities.

Using fashion as a hook and a ‘The Apprentice’ style programme, young people are exposed to positive role models, money management, design, business guidance, key institutions like the V&A and the British Museum and leave the programme better equipped to be successful in life.